New Age Beverages Corporation (NASDAQ: NBEV ), the Colorado and Utah-based company focused on becoming the world’s leading healthy beverage and lifestyle company; today announced the launch of its Noni+Collagen product in China achieving record sales levels in just its first three days of launch.
Noni+Collagen achieved $600,000 of revenue in its 1st three days of sales as the product rolls out across provinces throughout the PRC. Initial test markets in Japan, Taiwan, and the US exceeded expectations. Plans in place to roll out in Europe, Latin American, and other Asia Pacific markets throughout 2019. Most successful new product launch in company history surpassing recent launch in the US of ‘nhanced CBD creams, lotions, and topicals in April 2019 New Age/Morinda created the Noni+Collagen in 2018 and test marketed the product in Japan, Taiwan, and the US in August 2018 through its distributor network with excellent success.
The brand leverages the more than $7.5 billion worth of Tahitian Noni-Juice sold by Morinda over the past twenty years and the emergence of collagen as an essential and beneficial functional ingredient. The Noni+Collagen product combines the highest quality and most efficacious hydrolyzed marine collagen that is naturally and sustainably sourced, with pure, authentic Tahitian Noni fruit, and other natural ingredients to help stimulate collagen production intending to produce firmer, younger-looking skin with fewer wrinkles and increased elasticity. The Noni+Collagen product launched in China, packaged in 50 ml glass bottle shots, positioned as a once-daily use, sold in three 10-packs for a 30-day supply. Initial sales in just its first three days have surpassed $600,000, in only the first ten provinces of the PRC where New Age/Morinda has established operations. The Company is in the process of rolling out the product through their network of distributor partners and online in the Country and will be expanding to other provinces as capacity permits.
According to BevSource Group, a global beverage business consulting company, ”Collagen is one of the major trends in beverages and is expected to play a significant role in the beverage landscape in 2019.”
“Google trends tracked an all-time high in consumer awareness and interest in collagen in 2018 with sales up 338%,” according to SPINS. Kevin Ma, Managing Director of New Age/Morinda in China, commented, ”We are so pleased with the response from consumers and our valued distributors to the Noni+Collagen product. This is like our Avenger’s End Game with blockbuster status sales, and we expect them to continue to increase as we expand to other provinces throughout China. We had been growing more than 20% per year until recently when the government restrictions on the industry impacted us. The Noni+Collagen successful launch is a major step in the right direction for us.”
New Age Beverages Corporation is a Colorado and Utah-based healthy beverage company dedicated to inspiring and educating consumers to ”live healthy.” The Company is the only omnichannel company with access to traditional retail, e-commerce, direct-to-consumer, and medical channels across 60 countries around the world. New Age is also the only one-stop-shop of healthy beverages and includes the brands Tahitian Noni, TeMana, Búcha Live Kombucha, XingTea, Coco-Libre, Marley, ‘NHANCED, and others. New Age competes in the growth segments of the >$1 trillion-dollar non-alcoholic beverage industry and has become one of the largest non-alcoholic beverage companies, one of the largest healthy beverage companies, and one of the fastest growing in the world over the past three years. The Company’s brands are sold across all 50 states within the US and in more than 60 countries internationally across all channels via a hybrid of direct-to-consumer and traditional distribution and route-to-market systems.
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